ORLY is a professional nail care brand from the United States, celebrated for its bold colors, innovative nail systems, and commitment to nail health. Founded in Los Angeles, ORLY has been a trendsetter in nail care and color for decades, trusted by nail technicians and beauty enthusiasts worldwide.

ORLY is best known for its professional nail lacquers with rich pigmentation, smooth application, and long-lasting wear. Alongside classic color collections, the brand has developed advanced sub-brands and systems that cater to modern nail services:

• ORLY GelFX – a high-performance gel polish system that offers durable, salon-quality gel color with a premium shine and easy application.

• ORLY Breathable Treatment + Color – a breakthrough hybrid formula that combines color and treatment in one step, formulated to allow water and oxygen to pass through the polish for healthier-looking nails.

• ORLY Treatments – including base coats, top coats, strengtheners, and specialized care formulas designed to improve nail condition and support optimal growth and resilience.

• ORLY Nail Care Essentials – such as cuticle oils, removers, and prep solutions that complete your manicure routine from start to finish.

ORLY combines cutting-edge formulation with a focus on nail wellness and responsible beauty. Many products are formulated with cleaner ingredients, and the brand maintains a cruelty-free commitment. Whether you’re creating bold fashion-forward looks or prioritizing nail health, ORLY offers solutions that empower creativity and confidence.

Discover ORLY nail products and experience professional-quality color, advanced nail systems, and innovative treatments designed for both salon professionals and home mani lovers.